We shape brands through exploration, applying in-depth research to challenge assumptions at every turn.
Our designers create personas after chatting with the people who will be using the design. Feedback via social media, beta testers, interviews, and other sources is critical to determining what people need rather than what they claim they need.
They define the issue by posing the question, "Why?" What issue are you attempting to resolve? The idea is to get to the root of the problem rather than concentrate on the symptoms. They keep on digging until they figure out what action needs to be taken.
Time to come up with some ideas. Our designers are not constrained at this time. They get together as a team, sometimes even with the end consumers they're creating for, and scribble ideas on a whiteboard, Post It Notes, or whatever. They generate as numerous ideas as they can.
It's time to begin wireframing for app and website UX/UI design. Our designers arrive at a bare-bones plan and start testing. At this point, the goal isn't perfection but rather to generate a method that can be used to start receiving input.
Any design process needs to include this step in the process. They put things to the test to see what works and what doesn't. They collect information from you. They don't get defensive in this situation because they realize that while something may make sense to them as designers, it may not make sense to the people they are designing.
Nextige has become a trusted partner as we push the edge of innovation for connected charging platform.
Working with Nextige has been great – always very professional with a lot of opportunity to provide feedback during the website redesign process.
As the head of the Communications Department for a group of schools, I can’t imagine meeting the challenges of the past year without help of Nextige.
As a beneficiary of Nextige’s Coding For Causes initiative, my educational nonprofit received a dynamic.