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All Store Deals: A Case Study in Custom WordPress Development
All Store Deals’ generic WordPress website couldn’t meet its aim of becoming one of India’s top online shopping spots. Slow performance and manual deal updates held back their growth and created a poor user experience. They needed to turn their basic blog into an effective affiliate marketing system. Our solution was a fully custom WordPress development project built from the ground up. It aimed to automate their processes and deliver a fast user experience.
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The Challenge: Scaling a Manual Operation on a Generic Platform
Although All Store Deals had a great idea, the limits of their basic WordPress setup were holding back their growth. They faced several major challenges that prevented them from becoming a top affiliate network:
Lack of a Scalable Automation Engine
The lack of automation was the biggest hurdle. Every day, the team had to find, verify, upload, and remove thousands of deals manually. Users became frustrated because the site constantly showed outdated offers and had an unsustainable workload.
Crippling Site Performance
The website was very slow and built on a generic, bloated theme. The high bounce rate from this poor performance led users to leave the site before clicking on a deal. This hurt their SEO rankings and cost them affiliate revenue directly.
Unstructured Data Management
The website managed thousands of coupons, stores, and deals using WordPress’s default “posts.” This approach made it hard to scale and manage the content library effectively. It led to a disorganized mess with unclear relationships between the data.
Clunky Admin User Experience
The backend workflow was a challenge for the All Store Deals team. The default WordPress admin was not suited to their specific needs. This made the already difficult task of managing content awkward, inefficient, and prone to errors.
Inadequate Search & Discovery
For a deals website, WordPress’s built-in search function was not effective. Users struggled to find relevant offers because they could not filter deals by store, brand, or category. This failure in product discovery was a major source of frustration for users.
Unreliable Affiliate Link Management
Thousands of important affiliate links were not tracked or managed in one central location. This led to broken links, inaccurate tracking, and a significant loss of potential revenue, which was vital for the company.
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The Solution: A Custom WordPress Development
To overcome these obstacles, we saw WordPress as a flexible application framework instead of just a simple blogging platform. Our solution involved a fully customized WordPress development project. This project aimed to provide the features of a modern web application while streamlining the main business model.
A Custom Data Architecture
First, we built a relational database in WordPress to solve the problem of unstructured data.
Relational Logic → Data Modeling → CPT & ACF Implementation
We created channels for Deals, Coupons, and Stores using Custom Post Types (CPT). Next, we added the specific data points needed for each channel using Advanced Custom Fields (ACF). The content library became well-structured, scalable, and easy to manage.
The Automated Deal Engine
The project’s focal point was a unique WordPress plugin that we created from the ground up to act as the automation engine for the website. Among its primary duties were:
1. Each day, the plugin imports new coupons and deals by automatically checking partner websites and APIs.
2. It prevents dead links and lost revenue by regularly checking affiliate links to ensure they are active.
3. To keep the site’s content reliable and current, the system automatically removes expired deals.
High-Performance Figma to WordPress Theme
We created a lightweight, custom theme from the ground up based on the Figma designs in order to address the performance issues, replacing the bloated, generic theme. The user experience is blazingly quick thanks to the new theme’s heavy optimization for Google’s Core Web Vitals and mobile-first development methodology.
An Intuitive Admin Experience
We resolved the client’s management issues by completely redesigning the backend experience to fit their unique workflow.
1. To help the team improve their daily routine, we created a streamlined dashboard that showed the most important metrics and tasks.”
2. To ensure a reliable system for protecting their revenue, we built a tool in the admin panel that makes it easy to add, manage, and track all affiliate links.
The Tech Stack
We combined essential technologies with custom-built tools to change WordPress from a simple content management system (CMS) into a high-performance, automated application.
WordPress CMS
WordPress was our main content management system. We created a fully unique application on a familiar and user-friendly platform because of its flexibility and extensive ecosystem.
Custom Theme (Figma to WordPress)
Using the Figma designs, we built a custom, lightweight WordPress theme from scratch. This bloat-free theme was crucial for achieving high Core Web Vitals scores and faster page loads, which the previous site did not have.
Custom Automation Plugin
Our team developed a special WordPress plugin that serves as the foundation of the new platform. This strong plugin handles all key business operations, including automated deal scraping, affiliate link verification, and offer expiration.
Advanced Custom Fields (ACF) Pro
We used Advanced Custom Fields (ACF) Pro to create the structured content system. This allowed us to build a user-friendly and strong admin interface for managing the different data points related to each coupon, store, and deal.
Custom Post Types (CPT)
We used Custom Post Types (CPT) to create a unique data structure. We established separate post types for “Deals,” “Stores,” and “Coupons.” This changed the cluttered blog-style backend into a well-organized and scalable database.
Performance Caching & Optimization
To make sure the site could handle high traffic, we set up a multi-layer caching strategy at the server and application levels. This, along with optimizing database queries, was crucial for delivering the fast load times the platform needed.
The Outcome: From Manual Blog to Automated Revenue Engine
By transforming the company from the ground up, the move to a custom WordPress development solution led to impressive results. The team’s manual deal management workload was cut by 90% due to the custom WordPress plugin. With a 40% increase in time-on-site and a 25% decrease in bounce rate, this new operational efficiency, combined with a high-performance custom theme, directly boosted user engagement. Ultimately, the project used Custom Post Types (CPT) to build a well-structured and scalable platform that enhanced the brand’s credibility and provided a strong foundation for future growth.
Client Testimonials
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5.0
"Nextige was fantastic! Professional, patient with all my small requests, and incredibly helpful. Highly recommended."
Talia Sari Jewelry, Yoav Shafranek
4.5
"Nextige is great to work with. They do both web development and graphic design well. They are highly responsive, detailed, and go above and beyond. I will continue to work with them on future projects."
Madi Lineman Tools, Tye Burke
5.0
"Nextige was a pleasure to work with. Nextige helped refine the brief in order to understand what was important for our Shopify store and was diligent, ensuring we were happy with the final result."
Motofork, David Stache
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5.0
"Top quality, dedication to delivering good work, good comms, punctuality, and an eye for detail. Loved the whole project with Nextige!"
CEO, Christophe S.
4.5
"He's an excellent and super talented web developer. We've built a long-term relationship. I'd recommend it to anybody who needs stunning results. Thanks for everything again."
Agency Partner, Ephantus N.
4.5
"Absolutely stunning job! On time, and with good accuracy! They'd done an excellent job! I'm very happy to work with Nextige."
Product Owner, Ephantus N.
5.0
"This is the third successful project with Nextige."
Project Manager, Mohammed Z.
5.0
"I have done a couple of projects before with Nextige. I had a production bug with JS / CSS in a production application. So I needed it to be fixed quickly and good. Loved the way Nextige picked it up, checked it came up with a nifty solution."
Minebyte, Founder, Patrick Hira
4.5
"Nextige is easy to work with, and their team of developers are very knowledgeable."
1To1 Marketing Founder, Hoshang M
5.0
"Nextige and I have collaborated on three or four projects back-to-back. Nextige is a fantastic UI/UX design agency. I would suggest it to everyone."
CTO at Redline, Gaurav Sharma
FAQs
Why use WordPress for a complex affiliate platform?
While many see WordPress as just a blogging tool, it’s a highly flexible application framework in the right hands. We chose it for its user-friendly admin foundation, which clients love. Our custom WordPress development expertise allows us to build complex, scalable business logic, like an entire automation engine, on top of that solid base, delivering the best of both worlds.
Was it necessary to build a custom plugin for the automation?
Yes, absolutely. While off-the-shelf plugins are great for standard tasks, the unique requirements of scraping, validating, and managing thousands of deals from diverse sources required a bespoke solution. A custom WordPress plugin was the only way to achieve the specific, reliable, and high-performance automation that All Store Deals’ business model depended on.
How did you make a data-heavy WordPress site so fast?
We focused on performance from day one. The speed comes from a combination of three key things: a lightweight custom theme built from scratch with no bloat, a powerful server-side caching strategy, and optimizing how the application queries the database to retrieve deal information as efficiently as possible.