Understanding People
to Design Better Products
We uncover user needs through deep research and real-world observation.
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What is User Research?
At Nextige, we believe great design begins with understanding people.
User research is how we uncover real behaviors, motivations, and pain points. Through observation, interviews, and testing, we gather insights that help us design experiences people truly value.
A bulleted list of benefits:
- Reduce product guesswork
- Align features with user needs
- Improve usability and satisfaction
Research Methods Grid
Interviews
One-on-one conversations that reveal user goals, motivations, and pain points.
Surveys
Collect quantifiable user insights at scale to identify patterns, preferences, and priorities.
Usability Testing
"Observe real users interacting with your product to identify friction points and improve the user experience.
Field Studies
Observe users in their natural environment to uncover authentic behaviors and context-driven insights.
Our Proven Process
Define Goals
Clarify what you need to learn and why before starting your research.
Select Participants
Identify and recruit the right users who match your target audience...
Choose Method
Select the most effective research approach based on your goals....
Conduct Research
Engage with real users through interviews, surveys, and usability...
Featured Research Insights
B2B SaaS Onboarding Revamp
By observing new users and refining the onboarding flow, we improved activation rates…..
E-Commerce Checkout Optimization
Streamlined checkout through usability testing and analytics-led design adjustments.
Healthcare App Accessibility Upgrade
Field research with real users uncovered accessibility issues that we resolved to enhance…
Clients Love Us on Clutch
We have 60+ reviews with an average score of
“Working with Codiant has been an absolute game-changer for our grocery delivery start-up.”
Aleph Zero
Direrctor
“Working with Codiant has been an absolute game-changer for our grocery delivery start-up.”
Earnity
Manager
“Working with Codiant has been an absolute game-changer for our grocery delivery start-up.”
Qenta
Sales Manager
“Working with Codiant has been an absolute game-changer for our grocery delivery start-up.”
Gaurav Sharma
Founder of Redline
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Belal Almassari
Founder of Polimapper
“Working with Codiant has been an absolute game-changer for our grocery delivery start-up.”
Patrik Hira
Founder of Minebytes
Want to validate your product with real users?
We help you validate ideas, prototypes, and features with real users before launch.